If there’s any single indicator of the resurgence of local downtown districts in recent years, it’s the rise of wayfinding initiatives. These projects involve making downtown plazas and public squares more inviting by installing signage to aid navigation. Wayfinding signs point visitors to public parking, points of interest and public transportation. They help people move through downtown business districts more easily, making Main Street businesses more accessible. Particularly during the busy holiday shopping season, accessibility is imperative for downtown businesses.
For the holiday season, consider adding some festive wayfinding signage to your community. Send shoppers to small businesses, to a holiday lights display and the nearest hot chocolate cart. By making Main Street more navigable, you’ll encourage residents and visitors alike to explore all that downtown has to offer this time of year.
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The holiday season feels especially magical when you’re under the age of 10. When planning for your community, don’t forget to incorporate the youngest residents. After all, most holiday shopping is done by Santa, right?
Give kids a small business scavenger hunt to keep them engaged while their parents shop. They can look for a special treat or prize at each store their parents visit, and local businesses can start to build relationships with the next generation of consumers. Let local businesses take turns hosting weekly children’s activities (such as decorating ornaments) at their stores. That way, parents have an incentive to visit different small businesses each week of the holiday shopping season. These tactics spread the love for small businesses in your community, allowing them to make the most of the holiday season even after Small Business Saturday.